One of the most important, yet often overlooked areas for small business owners is the development of a marketing plan. An effective marketing plan will act as a reference document to help you to execute your marketing strategy. It will also help you to develop a methodical approach to creating services and products that satisfy your customers’ needs.
When writing a marketing plan you need to be clear about your marketing objectives and how you’re going to achieve them. A good marketing plan sets realistic and measurable objectives, includes budgets and action plans, and allocates responsibilities.
Planning your marketing should be an ongoing business activity. As the market conditions and your business change, you will need to revisit many of the ideas and strategies outlined in your marketing plan. By referring to your plan regularly, you will ensure that your business keeps heading in the right direction
This template contains a comprehensive outline of a marketing plan tailored for small business owners. Included are guidance notes to assist in completing the plan.
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